Enron - Ten Years Later
Has it really been ten years?
Apparently yes.
Ten years ago on December 2, 2001, Enron shocked the world and filed for bankruptcy.
It was an incredible story on many levels. The company came into being in 1985 with the merger of Internorth and Houston Natural Gas. It was renamed and rebranded as Enron. CEO Ken Lay, COO Jeff Skilling, and CFO Jeff Fastow became the darlings of Wall Street and the business press as they took the company to astronomical heights. At one point, the company was ranked #7 on the Fortune 500, employed over 20,000 employees, and had revenues over $110 billion.
In the end, this trio of Lay, Skilling, and Fastow, became infamous as their gross mis-management and criminal acts came to light. It became clear that Enron was a house of cards and a sham. It all toppled down in very short order. Thousands of their employees were left with nothing. Just a few years earlier, these same employees thought they had it made simply because of the success of the company and the growing strength of the stock price. It is a very sad story in the history of American business.
We never really understood what Enron did. Sure, we read about their leasing and brokering model in natural gas and electricity. It did not seem that magical and that compelling to us. We did not understand the basis for this business model to create the amount of buzz and revenues the company was generating. Maybe it made sense in natural gas and then electricity to some degree. But, when they began to move into broadband and talked about doing the same with water they truly lost us. It made no sense. We did not understand what they did and how they made so much money doing it.
Were we just that smart? In retrospect, possibly. But at the time it was a resounding NO! We actually felt stupid. Why stupid? Clearly, Enron was a raging success. Everyone believed that Enron had created a new business and business model. There are stories of Skilling basically calling analysts and others that questioned the Enron model as morons. While we were never at such meetings, we just assumed there was something we were missing. Thus, we were among the moronic and stupid that Skilling talked about and berated.
We were smart in one regard. Because we did not understand, we did not invest in the company. We would have certainly felt really dumb had we invested and lost capital.
We are management consultants. We operate in the Supply Chain parts of the business. Critical to our ability to help clients cost effectively improve their planning, inventory management, and customer service is to first and foremost have as deep an understanding as to what they do and how they operate. We need to do this as quickly and effectively as we possibly can. If we do not understand our clients’ businesses, there is very little chance we can help them. If we do not understand their business, provide valuable assistance, and act with integrity, we would not have any clients.
In reflecting on Enron ten years later, there are two age old and related lessons to keep top of our minds.
- If your first reaction to any business deal or investment opportunity is that it sounds too good to be true, it probably is. Therefore, be very cautious about getting involved.
- The following is attributed to Albert Einstein, though it is not confirmed, and we paraphrase anyway: If you cannot explain what you are doing to a five year old, you yourself do not have a good grasp of what you are doing… or might be hiding the real nature of your business. The parts after the ellipsis is ours.