Best of the Best!

Last week we attended the APICS & IBF Best of the Best Sales & Operations Planning (S&OP) Conference in Chicago Illinois. This was a 2-day event of educational sessions filled with practical lessons from the supply and demand sides of sales and operations planning (S&OP). 

We attended this event as an exhibitor introducing DemandCaster® our comprehensive demand and supply planning software as a service. This was our first such event. Prior to this our sales and marketing activities were largely limited to word of mouth. Additionally, we thought that events such as these did not attract our target market of smaller manufacturers and distributors. We decided to give it a try because our offering is so different that we hoped to introduce DemandCaster® to a wider audience.

We were quite pleased with the response and noticed that though we were in the company of some very sophisticated and excellent offerings, our combination of price, capability, and expertise really stood out from the rest. Additionally, we met a number people from some great companies that fit our niche. Because they were attending the conference to learn how to implement S&OP within their organization, it was a pleasure having the opportunity to learn more about their business and explain how DemandCaster® can translate their business data into optimal demand and supply plans that drive smarter, more effective sales and operations planning (S&OP) processes.

This event was a great experience and we are already planning for the next one!

Mark Gavoor, VP of Consulting, Ara Surenian, President and Developer of DemandCaster, and Jolene Pratt, Marketing Director